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Five guys named woe

Whether you’re a fan of the NFL as a whole or more of a Fantasy Football aficionado, chances are you want to see the stars of the game perform well. You want the best players to fill the highlight reel week after week but inevitably, sometimes, they struggle.

In contrast to my last article about players who are exceeding our expectations, let’s take a look at a few players who are currently having some problems early doors and how they might get out of their funks.

Matthew Stafford

The issue: Throwing interceptions

Following a 24-9 loss to the San Francisco 49ers on MNF, the Los Angeles Rams are 2-2 through four games for the first time in the Sean McVay era. Sure, the Niners D looked pretty stout but the Rams offense was also culpable. All three of their red zone trips resulted in nothing more than field goals and inside the 20, Matt Stafford went 1-of-6 for -2 yards. Yikes! He was also sacked seven times and threw a game-sealing pick-six. All “self-inflicted wounds” according to McVay.

The costly interception means that Stafford now has a league-high six, after throwing five in the first two weeks against the Bills (3) and the Falcons (2). In addition, after throwing a scoring pass in every game last season, up to and including the Super Bowl, Stafford has played back-to-back TD-free games for the first time since 2016. Not good numbers for a guy who signed a four-year, $160 million extension this offseason.

In Stafford’s defence, his O-line is populated with back-ups and stand-ins. There’s nothing happening in the run game (Cam Akers had 13 yards in eight rushes on Monday). And his wideouts aren’t getting open (Allen Robinson had two catches from six targets for a paltry seven yards in the same game). All this means he’s trying to force-feed Cooper Kupp. Kupp had 14 catches on 19 targets for 122 yards on MNF; no other WR had more than two catches. But telegraphing everything to his WR1, even when double-teamed in tight windows, means opposing defensive backs are filling their boots.

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How to fix it: Spread the targets out

McVay and Stafford need to put their heads together to sort out this misfiring offense. I think it starts with bringing Akers, Robinson et al into the game more, rather than relying on Kupp. Stafford is a good QB on a team chock-full of stars so they just need to let the others shine, starting against Dallas on Sunday.

Melvin Gordon III

The issue: Fumbling the ball

Gordon’s bout of butter-fingers has hit the headlines this year. He’s had four fumbles in five games so far this season and, with a drop in the final game of last year, his current streak is five drops in six. And it’s costing his team points.

His first drop of the current campaign came in Denver’s opener against Seattle, when he tried to stretch to convert a 4th-and-1 on the 1-yard line. The turnover was converted into a TD by the Seahawks, in a game they won by a point. He then had two fumbles in a loss to the 49ers in Week 3 and his most recent misdemeanour was on Sunday against the Raiders, which Amik Robertson took 68 yards back to the house.

Gordon has actually had an issue with ball security for a while now. He had three fumbles last year, and four in each of the two seasons prior to that, so that’s 15 in three-and-a-bit seasons.

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How to fix it: Don’t overthink it

Some of this is just down to bad luck. However you protect the ball, it will pop out or get punched away from time to time. The trick now is to put this latest run of the jitters behind him, and play with confidence and freedom. With Javonte Williams going down with a season-ending knee injury last week, the pressure to put it right is on but at east Gordon posted an error-free game against Indy on Monday night.

Justin Fields

The issue: Not throwing the ball

It seems that Justin Fields, the Chicago Bears QB, either doesn’t like throwing passes or his coaches don’t trust him to. OK, he’s a young player in a new offense but among QBs who have played four games, he has the fewest pass attempts (67), completions (34) and touchdown passes (2). He hasn’t thrown for a TD since Week 1 and his passing yards per game have yet to exceed 174; they even dipped as low as 70. And he’s only completed more than 50% of his passes once, leaving him with the worst completion percentage among all starting QBs in the league (50.7%).

The Bears’ 23-20 win over the Houston Texans on Sunday exemplifies his struggles perfectly. Fields completed eight of 17 passes (47.1%) for 106 yards, took five sacks and threw two interceptions. He himself said he “played like trash” afterwards.

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How to fix it: Quicker decision making

Fields could certainly extend plays while at Ohio State. He also takes his time to throw with this Bears team too but with NFL defences hunting him down, hanging on to the ball too long isn’t a good idea. It would certainly help if he had a better supporting cast than just Darnell Mooney. Until that changes, or Fields finds a way to get the ball out quicker, Chicago will continue to lean on the ground game in general, and Khalil Herbert in particular. Let’s see if anything changes in their divisional match at Minnesota in Week 5.

Joe Mixon

The issue: Rushing inefficiency

Last year, even behind a “sub-optimal” O-line, the Cincinnati RB rushed for 13 touchdowns and racked up 1,205 yards (4.1 average), the third-highest across the NFL. This year, with a revamped line, the offense as a whole has started slowly but is beginning to pick up. But something’s still not right with the running game.

Mixon is just not finding the lanes. So far this year, he’s had 82 rushing attempts – second only to Saquon Barkley’s 84 – so his 224 yards (21st in the league) is purely down to volume. According to The Athletic’s Paul Dehner Jr., his average of 2.7 yards per carry places him dead last out of 35 eligible RBs with a mininum of 35 carries, almost half a yard behind the second worst (Austin Ekeler, 3.1). He’s also 35th out of 35 in a host of other metrics including rush success percentage, yards after contact per attempt, PFF run grade and rushing expected points added. However you measure it, it isn’t great.

Sure, the run blocking hasn’t been great yet but Mixon isn’t making the most of what is available to him either. He’s not running downhill, but instead tries to skirt around the edges. He’s always stutter-stepping and cutting rather than just getting his head down and powering forward. And he gets hit behind the line of scrimmage with alarming regularity. Many fans have noticed “tells” in his pre-snap stance as to whether he’s going to be handed the ball or not, and it sounds like opposition defenses know them too.

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How to fix it: O-line cohesion

Mixon, 26, isn’t running out of tread quite yet, and he’s had peaks and troughs in rushing efficiency throughout his pro career. I think his current struggles are more about operating behind an O-line with four new players who are taking time to gel. Once they do, they should create the channels for #28 to exploit, but let’s face it, we’re into Week 5… so it’s high time. To expedite this process, Mixon called a meeting with his blockers this week, to work on their chemistry and find ways to get back to last season’s form. I’m just not holding my breath this week: the Bengals will probably lean on their aerial attack on Sunday night at the Baltimore Ravens, who have the worst passing defense in the league (giving up 315 passing yards a game).

Chase Claypool

The issue: The scheme

Pittsburgh’s Chase Claypool is a 6’4” vertical threat but through four games, he’s had just 11 receptions for 79 yards. His 7.2 yards per catch is the equal-lowest of all WRs playing four games (tied with Tampa Bay’s Russell Gage), and that figure wasn’t helped by a Week 4 performance in which he had no targets at all. Pretty poor all round.

To be fair to Claypool (and maybe a bit harsh on his QB), Mitch Trubisky has been the signal caller for three-and-a-half of those games. But Claypool isn’t the sort who does his damage near the line of scrimmage, the environment where Trubisky likes to operate. The guy is more of a downfield threat.

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How to fix it: Let Pickett loose

I suspect Claypool’s numbers will start to improve now that Kenny Pickett is under center. From what we saw of the rookie QB during preseason and in half a game last week, we should start to see less dink-and-dunk football, and a bit more explosive, down-the-field offense from the Steelers. Pickett has toughness and timing, and it feels like he could have the necessary leadership qualities to rally his troops, so having the newbie slinging the rock should play (literally) right into Claypool’s hands. They may be playing catch-up for much of the time against the Bills this weekend so let’s see if Chase is on the case.

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Week 1: Rookie Standouts

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For the upcoming season, I’m going to be looking at three rookies each week who either made a considerable contribution or flashed some brilliance that changed a game.

Normally I would plan for this to come out either Tuesday or Wednesday, but it’s a touch late as I’ve been in sunny Orlando getting my theme park fix. In fact, I’m writing this whilst waiting for my delayed flight, so here we go:

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Cade York, Kicker – Cleveland Browns

I feel I have to start this article off with some love for a rookie kicker, especially when the kicker in question made a game-winning 58-yard field goal in the dying embers of the game, fending off ex-Browns Quarterback Baker Mayfield’s Carolina Panthers.

York, who was selected in the fourth round by a Browns team that wanted some stability at the position, have been rewarded instantly. In fact, this was the first time Cleveland has won in the opening week of a season since a 20-3 win over the Baltimore Ravens in 2004.

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Drake London, Wide Reciever – Atlanta Falcons

After suffering a preseason knee injury, the Falcons were unsure if London would be able to suit up for their opener against divisional rivals the New Orleans Saints, and although they were ultimately the losing team, they will be happy with how the future looks.

London, the first receiver selected in the draft, showed no niggling effects of his knee injury as he hauled in five receptions for 74 receiving yards, including a 31-yard gain where he ghosted through the Saints’ coverage to help setup a field goal.

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Dominique Robinson, Edge – Chicago Bears

The salary cap situation that new Bears GM Ryan Poles inherited forced his hand into trading away standout Edge rusher Khalil Mack, but luckily for him, Robinson balled out in his debut.

Not only did he lead all rookies in sacks (1.5) and defensive stops (6, tied with Devin Lloyd), but incredibly, Robinson led all players in defensive stop rate. Even more impressive was that he was only on the field for 28 of the 68 defensive snaps the Bears took  

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Bengals finally sell stadium naming rights

It’s the end of an era in Cincinnati as the Bengals become the 30th NFL team with a stadium carrying the name of a corporate sponsor. Just Lambeau Field and Soldier Field remain as outliers… 

A partnership for the future

The list of NFL stadia for the coming 2022 season was updated twice in the last week. The Pittsburgh Steelers found a new corporate sponsor, with Heinz Field morphing into Acrisure Stadium after a $10 million per year deal was struck with the Michigan-based insurance company. But arguably more newsworthy was the decision by their AFC North rivals, the Cincinnati Bengals, to finally sell the naming rights to Paul Brown Stadium, which has honoured the franchise’s legendary founder since it opened in 2000.

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The rights have gone to Paycor, a payroll and human resources software provider. Paycor has been headquartered in the city for more than 30 years and the 16-year arrangement is an extension of an existing business relationship.

Even though the Bengals’ owner and president, 86-year-old Mike Brown, is Paul Brown’s son, the switch to Paycor Stadium wasn’t a total bolt out of the blue. He told reporters last month that selling the naming rights was necessary for his team to be able to compete.

“This is a move that I think my father would have agreed to. He was always for what’s best for the football team. This partnership allows the Bengals to continue to compete at the highest level in the NFL and exemplifies our long-term commitment to the community.”
Mike Brown, President, Cincinnati Bengals

Paul Brown died three decades ago, when the Bengals were still playing at their former home (Riverfront Stadium), so he never saw the arena that would bear his name. I guess we have to believe Mike Brown’s assertion that his father wouldn’t mind being usurped by a HR software business.

It’s all about the money, money, money

Despite their unexpected run to Super Bowl LVI, the Bengals generated “just” $458 million in revenue in 2021 – a league low. The franchise is apparently worth $2.8 billion, which is also the lowest in the NFL. Plus Mike Brown doesn’t have any outside business interests and therefore hasn’t got the same financial clout as his peers. 

While the terms of the Paycor/Bengals deal haven’t been disclosed, according to The Cincinnati Enquirer, Cincy will receive the first $60.5 million and then 70% of the remaining revenue, with Hamilton County receiving the other 30%. Whatever the absolute value of the deal, it won’t be anywhere near the $31.2 million per year being paid by fintech company SoFi for the rights to the Rams’ and Chargers’ stadium in Los Angeles for the next 20 years, or the $25 million a year that Allegiant Airlines is forking out in Las Vegas. But, as they say, every little helps.

“We’re a small-market team, we need the revenue streams that we can obtain. The fact that about 30 teams have naming rights and a revenue stream from that, and they have more revenue than we do to begin with. We have to do some things just to keep up.”
Mike Brown, President, Cincinnati Bengals

Why now for Cincinnati?

The move comes as the Bengals are looking to capitalise on one of the best seasons in their history. The team reached the Super Bowl for the first time 31 years and the front office clearly wants to keep this young, exciting and improving team together for years to come.

As part of a general drive by the franchise to generate much-needed income, this deal could help to fund contract extensions coming down the track for the likes of Joe Burrow, Tee Higgins and Ja’Marr Chase (hence some initial social media fun about “PayJoe Stadium”). It might also contribute to the financing of a new indoor practice facility and some recently revealed renovation plans.

Similarly, Paycor has been increasing its profile since the company went public. Cincy’s Super Bowl run was perfect timing and the team’s on-field success was clearly attractive to the HR company.

“NFL stadium naming rights are a scarce asset. There are only 30 stadiums with naming rights in the U.S. and Paycor is now one of those 30. That was a unique opportunity, coupled with being a hometown team and a team on the rise, that we felt we had to take advantage of.”
Raul Villar Jr., CEO, Paycor

Sports Business Journal

And then there were two…

There are now just two NFL stadia remaining without naming rights deals with a corporate sponsor: Green Bay’s Lambeau Field and Chicago’s Soldier Field. So is either franchise likely to follow the Bengals and sell the name of their stadium?

The short answer is no.

The Packers are actually owned by local residents through a community-based model that is unique in the NFL. Back in 2015, team president Mark Murphy told shareholders that the naming rights to Lambeau Field (much like Paul Brown Stadium, named after the team’s founder and long-time coach Curly Lambeau) would never be sold.

“We will not sell the naming rights to the stadium. We will never do that. It will always be Lambeau Field.”
Mark Murphy, President, Green Bay Packers

Well, that seems fairly unequivocal.

As for the Bears, Soldier Field is more likely to change name at some point, but it’s far from a given. The league’s oldest home field is likely to undergo some major renovations in the near future, with proposals to make it a domed stadium for year-round use on the table. But those plans come with a hefty price tag of up to $2.2 billion, which increases the appeal of securing new revenue via sponsorship and naming rights agreements.

Even if the Soldier Field name is retained and a corporate sponsor added (along the lines of the Denver Broncos’ Empower Field at Mile High Stadium), there would be resistance. That’s because it was named in honour of those who fought and died during World War I and is considered by many to be a war memorial as well as a sporting arena.

“The people of Chicago don’t want their war memorial attached to a corporate name for money. It’s just not right. We’re Chicago and we’re Soldier Field, we’re not Jacksonville. There’s no tasteful way of attaching a corporate name to a war memorial. It’s a desecration.”
Pat Quinn, former Illinois Governor

So, there you have it. The Bengals have finally joined the fold and we now have 28 NFL arenas (SoFi Stadium and MetLife Stadium are shared) bearing the names of banks and financial institutions, car manufacturers, logistics businesses, energy companies, telecoms providers, even Hard Rock Café, all in pursuit of the almighty dollar. And given the unique situations in Green Bay and Chicago, I suspect that’s how it will stay for the foreseeable future.